How Big Data Can Boost Employee Productivity
You’ve probably already heard about companies using big data to improve customer service or fine-tune product lines. But did you know that you can also use big data to increase employee productivity and engagement internally? Implementing a workplace social media platform can make it easier for your employees to find the information they need and share their knowledge and expertise with one another.
Your employees spend a great deal of their time seeking one another out to obtain business information or confer with one another. A workplace social media website allows employees to turn their communications into searchable content. Not only that, but workers who use social media networking sites are more engaged, stay at their jobs longer, and make more sales than their peers who do not.
Connected Employees Have Access to the Data They Need
How does giving employees access to social media networking platforms on the job translate to harnessing the power of big data? The posts your employees make on a workplace social media platform automatically becomes searchable content that they can turn back to when they need to double-check something or refer to a co-worker’s previous statement. When the information an employee needs can’t be found in a post, he or she can use the platform to easily contact the relevant coworker with his or question.
According to Forbes.com , the average employee spends 67 minutes per day looking for business information and 74 minutes per day trying to contact a coworker or customer. That’s a lot of time your company could save as easily as introducing a social media platform. While many companies focus BI efforts on promoting customer service and improving products, it’s just as easy — and just as worthwhile — to focus them on improving working conditions. Consider encouraging one of your employees to go back to school online for a Master of Science in Business Intelligence in order to further the company’s productivity goals.
Your employees will love the option to harness the power of social media at work, because people love social media — Twitter took just nine months to reach 50 million users , making this social platform grow much faster than any other social technology in history. For reference, television took a whole 13 years to catch on with that many people.
Of course, the barrier to access for Twitter was much lower — many of those people already owned the necessary technology to access the site. Nevertheless, there’s no denying that social media helps fulfill people’s fundamental need to communicate and share information. That’s why hundreds of millions of people spend countless hours creating content on Facebook, Twitter, Pinterest, and other social media sites for free. You can tap into that need to share and communicate to help make your workers more productive.
Make Employees Happier and More Productive
A 2011 report from the McKinsey Global Institute claims that the average worker spends 28 percent of his or her working week sending and receiving emails and one-fifth of his or her week hunting down the information he or she needs to do his or her job. An internal social media platform that turns messages into content could free up as much as 35 percent of a worker’s time each week. Imagine the work that could get done in those extra hours!
Social media use at work makes employees happier, too. Younger workers are especially likely to place a high premium on social media use at work; one in three Millennials place social media freedom on the job higher on their list of priorities than salary, and 56 percent flat out won’t take a job where they aren’t allowed to use social media. In an Evolv study of 39,112 call center staff, workers that used between one and four social media sites each week stayed in their positions longer than peers who used none. Another experiment with a sample size of 4,991 showed that workers networking on more than five sites at work each week sold more in less time than their less-connected colleagues.
If your company doesn’t have an internal social media platform, you’re not taking advantage of all that communications technology can offer. A social media network will give your employees the opportunity to consolidate work-related information and expertise in one place, where they find it when they need it. That will save them lots of time they would have otherwise spent hunting down coworkers to ask questions or looking for information in the wrong place. As a result, they’ll be more productive — and your company’s bottom line will feel the benefit.