Saturday 04th July 11:56

064. A Customer Strategy

Putting the Customer at the Heart of Your Work

The "A Customer Strategy" SkillBooster is the perfect way to boost your knowledge and skillls in customer care and so develop your competence in communication skills. The attractively-designed one-page summary will show you why you need to put the customer at the heart of your business strategy. It will also illustrate the difference between an internal focus and an external focus and give examples of companies that do put the customer centre-stage.

Features of "A Customer Strategy"

In this SkillBooster, you'll learn...
· how to incorporate the customer into your strategic thinking
· how to distinguish between an internal staff focus and an external customer one
· why all Campbell's Soups values are about the customer
· what customers look for in a product or service
· why customers should figure in your mission and vision
· how big companies put the customer right at the heart of their values
· why Macy's aim to astonish the customer.

How to Use this SkillBooster

"A Customer Strategy" can be used in numerous ways, for example as a handout, flashcard, or poster on a customer care training course or as a memory-aid for your own training or development in this aspect of communication skills. For professionals it is an ideal starting point for continuous professional development.

Complementary Products

Other MTL products that are related to "A Customer Strategy" and will complement your training in customer care and communication skills are the online course in Customer Focus; the mini-courses in Customer Care; and the Wow! Customer Care Step by Step Series. You can also collect other SkillBoosters in customer care such as Quality and The Customer Promise or download the complete set of 250 SkillBoosters as a MTL Bumper Bundle. 

Price of this product: FREE!

Delivery Method:
This product can be downloaded directly from this site.

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