The SWOT Technique

A SWOT, or Strengths, Opportunities, Weaknesses, Threats, is a planning technique commonly used in businesses to increase efficiency and maximize resource by conducting a comprehensive analysis. It covers four areas which need to be constantly kept under check. The SWOT analysis can help your business seize the opportunities and focus on its strengths, as well as identifying weaknesses and threats in order to minimize them. This slide pack can help you present your findings in a visual manner, using a 2 by 2 situation matrix, an opportunity slide, and a threat slide with likelihood.